There are five concepts that are needed in media studies:
Language- Codes like colours are used in the media industry to give a meaning and help us understand the product.
Institution- The orgonisations responsible for the production, marketing, distribution or regulation of media texts. Institutes regulate and structure media activities.
Ideology- A set of attitudes, values and beliefs held in common by a group of people and culturally reproduced.
Audience- Groups or individuals targeted by producers for the intended audience that will consume the text.
Representation- The process whereby the media construct versions of people, places and events in images, words or sound for transmission through media texts to an audience.
Semiotics is the study of signs and there meanings in society. They help us decode visual products.
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